About Me

Strategic Growth Marketer | Digital Marketing Expert | Driving Business Growth and Engaging Audiences

In my recent work, I have managed the brand and marketing strategy for SaaS, B2B, and B2C companies. I specialize in digital and lead generation initiatives, including utilizing HubSpot for marketing automation, contact management, lead generation and nurturing, and campaign management. Daily, I optimize SEO and SEM initiatives to increase leads and build brand awareness.

In 2016 I completed a Master of Digital Experience Innovation from the University of Waterloo, where I refined my skills in marketing and digital strategy and learned how to plan and innovate for the digital future. I also completed certifications from Hubspot, Google, and a UX Design course from OCAD.

In the past, I worked in senior Marketing and Communication roles where I increased digital engagement and visitors and membership sales through strategic targeting and promotional efforts. I specialize in digital marketing and lead generation, with expertise in HubSpot, digital advertising, SEO, and website optimization.

I am truly passionate about my work as a marketer and digital expert and am always eager to connect with other marketers and designers.