Marketing

From building the perfect marketing strategy to planning the right promotions, I have experience in the following areas:

Marketing Strategy

  • Strategy building and execution

  • Marketing team lead and project management

  • Budgeting

  • KPI and goal setting and tracking

  • Build customized reports on data and analytics

  • Content creation and planning

  • Marketing communications and media relations

  • Sponsorship and advertising sales

  • Risk and change management

Lead Generation

  • Market segmentation and targeting

  • Persona development

  • Journey mapping

  • Nurturing and pipeline building

  • CRM and lead management

  • Lifecycle marketing

  • Webinar and trade show management

  • Experience with Apollo.ai, Zoominfo, and RocketReach

Digital Marketing

  • Social media marketing

  • SEO and SEM

  • Google Adwords and Analytics

  • PPC and online advertising

  • Marketing automation

  • Marketing tech stack management

  • Chatbots and sales enablement tools (Drift, Vidyard, Docsend, and more)

UX and Design

  • Brainstorming and creative development

  • Art direction and design

  • Basic web design in html, CSS, and content management systems

  • Graphic and user experience design

  • Skilled in Adobe Creative Suite

Certifications and Degrees

  • Completed the Master of Digital Experience Innovation from the University of Waterloo in 2016.

    Courses included; Project Management, UX Design, Innovations, Consumer Behaviour, Theory and Social Media Marketing.

  • HubSpot Marketing Software

    HubSpot Inbound Marketing

    HubSpot Social Media

    HubSpot Digital Marketing

    HubSpot Growth Driven Design

  • GA4

    Advanced Universal Analytics

    Ads

  • Trailhead

  • AWS Cloud Practitioner Certified

“People don’t buy what you do, they buy why you do it.”

— Simon Sinek