Design

Here are a few examples of some of the website UX and redesigns I have led:

Waterloo Economic Development

Waterloo EDC website design (pdf)

UWaterloo Library

UWaterloo Library redesign (click to view)

Pinterest Usability

Pinterest usability case study (click to view)

UWaterloo Alumni

UWaterloo Alumni Relations redesign (click to view the proposed redesign, the website before (pdf), and the website after the changes)

SSIMWAVE

SSIMWAVE website redesign (click to view the website before (pdf), and the website after the changes (pdf)

Marketing Campaigns

  • Sports streaming LinkedIn campaign

    LinkedIn Ad - 2.8% CTR

  • UWaterloo SLC/PAC Email Campaign infographic

    UWaterloo SLC/PAC Email Campaign - 51% open rate

  • Try the Y

    Try the Y Direct mail postcard - increased membership sales by 2%